doctorcherrie’sMedia Kit

Doctor  |  Academic Social Media Consultant  |  Creator

hello@doctorcherrie.com @doctorcherrie Bengaluru, India
Dr. Charuta Pradeep in a burgundy top

Brands and platforms I've worked with

Marrow
Consultant, Academic Social Media
Kaplan
Medical Curriculum Designer
MedSnap
Brand Advocate
AnswerThis
Affiliate Partner
doctorcherrie
35K followers · 3M+ monthly reach
Charuta in a pink saree
Charuta holding a tray of lit diyas

I'm Charuta, an MBBS doctor, Consultant, Academic Social Media at Marrow, and the founder of Neurone MD.

On Instagram and Substack I break down how doctors learn, work and think: study systems, honest AI tool reviews, ADHD in medicine, opportunities beyond the ward, and the healthcare system itself. Every claim is fact-checked by a doctor, and I only talk about products I've tested.

  • MBBS
  • GMC-registered
  • Founder, Neurone MD
  • Writer on Substack

MyNiche& Specialities

  • Study systems
  • AI tool reviews
  • ADHD in medicine
  • Extra income streams
Charuta taking a mirror selfie in a green sweater
  • Alternative career paths
  • Upskilling
  • Doctor wellbeing
  • Healthcare system

By theNumbers

3M+Average monthly reach, up from 1.5M in June 2026
1.5MPeak views on a single Reel
50K+Views on every recent Reel
35KInstagram followers
186KInteractions in the last 30 days
54KProfile visits in the last 30 days
46KSaves on a single Reel in 30 days
2KSubscribers on Substack

Who'sWatching

Medical students, interns, residents and practising doctors, plus aspirants preparing for NEET PG, USMLE and careers abroad.

Age
25 to 34: 49.3%
18 to 24: 25%
Gender
56.5% women
Top countries
India 55.4%, then US, Pakistan, UK
Top cities
Bengaluru, Chennai, Delhi

RecentReels

Cover of the Doctor's Second Brain Reel
Second brain1.5M views
Still from the sandwich Reel, holding two slices of toast
The sandwich568K views
Cover of the Reel asking if being a doctor is worth it
Medicine, worth it?521K views
Cover of the Reel about asking parents for money at 25
Med school life1.1M views

CaseStudy 1

Cranial nerves

A teaching Reel walking through my handwritten cranial nerve notes. Medics saved it to revise from, so it travelled far beyond my followers and became my most-saved post.

  • 945K views
  • 45.9K saves
  • 21K shares
  • 11.2K new followers
  • 99% of views from non-followers
Still from the Cranial Nerves Reel showing handwritten notes

CaseStudy 2

My Obsidian vault

A series showing how I built a second brain for medicine in Obsidian. It became my strongest format, produced my most-watched Reel, and turned viewers into Substack readers.

  • 2M+ views across the series
  • 1.5M views on the top Reel
  • 2K Substack subscribers
Cover of the Reel Medicine was never linear, showing a 3D knowledge graph2M+ views

WorkWith Me

  • Dedicated Reels
  • Integrated mentions
  • Carousels
  • Story sets
  • Substack features
  • Ambassadorships

Launch

1 Reel and 1 Story set

₹52,000

Spotlight

Reel, carousel, 2 Story sets and Substack

₹85,000

Ambassador

Three months of content

₹2,25,000
See full rate card →

Let'sCollaborate

hello@doctorcherrie.com instagram.com/doctorcherrie open.substack.com/pub/drcherrie